Advertising totems: The right solution for tourist information centres
If you work in an information centre and want to drive more visitors to your destination, digital totems might be just the effective tool you’re looking for.
These devices can help showcase the tourist attractions in your area and guide visitors to them. Find out how to use digital totems effectively to increase tourism in your area.
What are advertising totems?
These are vertical advertising displays used to promote everything from products and services to tourist destinations.
These devices are usually strategically located at the entrances of tourist information centres, buildings, shopping centres, hotels and in the street, and can be seen from far away.
Advertising totems can be customised with specific information about the tourist destination, including maps, pictures and descriptions of tourist attractions, as well as a full range of videos.
They are an effective tool for catching visitors’ attention and promoting products and services. Providing useful and relevant information, they are also a great way to enhance the user experience at a tourist destination.
Advertising totems can also display personalised itineraries using Cicerone’s artificial intelligence, which we can harness to engage tourists and gather their data so that we can make another impact in the future.
In short, advertising totems are an effective way to promote products and services as well as enhance the user experience in a tourist destination.
Traditional advertising displays
Traditional advertising display have been an iconic fixture on the urban landscape for decades.
From giant billboards on highways to brightly lit signs on busy streets, fixed signage formats have been an effective way of grabbing the attention of target audiences.
The simplicity of this traditional signage was its ability to clearly and concisely convey a message. Brands had to rely on striking visuals and persuasive copy to capture the attention of visitors.
But as the world evolved into an increasingly digital one, it became clear that traditional advertising methods had their limitations. The lack of interaction and the inability to adapt to changing consumer preferences drove the search for new forms of advertising.
The evolution of advertising displays: from traditional to digital
Advertising has experienced a remarkable transformation in today’s fast-paced digital age. Gone are the days when static billboards and print flyers were the main ways to capture consumers’ attention.
Now a new, more dynamic and interactive era of digital advertising totems has emerged. From traditional to digital, the evolution of totem advertising has revolutionised the way brands communicate with their target audience.
Advertisers now hold the power to create immersive experiences that captivate and engage visitors in ways never before possible
Not only has this shift unlocked endless possibilities for creativity, but it has also presented new challenges for marketers as they navigate the ever-changing digital landscape.
In this article, we’ll delve into the fascinating journey of advertising totems, exploring their evolution from traditional to digital and how to adapt them to tourist information centres.
Benefits of digital advertising totems
Digital advertising totems have pushed outdoor advertising to new heights. Capable of displaying dynamic multimedia content, these totems are designed to grab tourists’ attention in an even more effective way.
High-resolution digital displays and advanced content management systems make it possible to create impactful and engaging advertisements. Digital totems can also offer tourists the opportunity to interact with the advertising content, providing a more immersive and engaging experience.
One of the main advantages of digital advertising totems is that they can be tailored and customised to suit the context and consumer preferences.
These totems can display content in real time, making them adaptable to environmental conditions, such as weather or time of day.
Plus, advanced content management systems let brands segment their audience and display curated ads to specific groups of consumers. This is how we do it at iUrban using Cicerone,
our tourist platform that displays the trip we’ve drawn up for our tourist. Artificial intelligence leverages a series of interests that the visitor selects to suggest different trip options using a screen that can be adjusted to any resolution.
Get the most out of digital advertising totems
Here are a few tips to keep in mind if you want to get the most out of digital advertising totems:
1. Know your target audience. Before creating content for digital advertising totems, your first priority is to know who your visitors are; understanding who you’re targeting is critical.
You can conduct in-depth research on your tourists to identify their needs, wants and preferences. This will allow you to create more targeted and engaging ads.
You can also leverage the power of IT dashboards to find out everything you need to know about your tourists. An information centre should know what its visitors do, what they search for online and, most importantly, what they expect and do once they make it to your destination.
2. Impactful design: Content design is a crucial factor when it comes to capturing the public’s attention. Use eye-catching colours, premium images and easy-to-read fonts to create impactful and attractive ads. Avoid visual clutter and make sure your message is clear and concise.
Our tourism platform is equipped with a tourism CRM to perform all these tasks to create any kind of promotional campaign you need, as well as to provide campaign statistics.
3. Dynamic content: Take full advantage of digital advertising totems’ power to display dynamic content. Deploy videos, animations and other multimedia elements to create an immersive experience for your visitors.
4. Customisation: Leverage the advanced content management systems included with CICERONE to tailor content to your target audience’s preferences and characteristics. Display customised ads that resonate with consumers and make them feel a sense of connection with your brand.
5. Measurement and analytics: Track the results of your ads on digital advertising totems. You can use the tools in our tourism CRM to get analytics and measure the performance of your ads so that you can adjust your strategy in real time.
Future trends in digital advertising totems
The future of digital advertising totems promises even more innovation and technological advances. As technology continues to evolve, we are likely to see larger, thinner and higher resolution displays on digital advertising totems.
Emerging technologies, such as augmented reality and artificial intelligence, have the potential to take the interactivity of digital advertising totems to a whole new level.
These technologies could potentially create even more immersive and personalised advertising experiences.
