Tourism CRM and Newsletter
There is 2 types of destinations, those that give so much information to the tourist, so much that they could even do a doctorate on the destination, so much that they end up leaving bored because they can’t find what they are looking for, and then there are destinations that do everything they can to make the tourist go away bored because they can’t find what they are looking for, and then there are destinations that do everything they can to make the tourist go home. to attract the tourist, they go to great lengths to give him valuable information with the sole purpose of attracting his contact with the tourist. Tourism CRM.
What do we do with all the tourist records? Whether it comes from web contact forms, tourist office registrations, or interaction on any totem/app/QR, our goal at all times will be to obtain your contact in order to build loyalty.
For that there are several types of strategy:
A.
Before:
Once they have downloaded a guide or customized their trip, a message sending the information in their language, valuable info and a point of contact to resolve doubts.
B. After:
Once you have left the destination and obtained the registration of the web or office, we can have real feedback from the tourist, much more than the survey conducted in a tourist office with the technician in front, for this as happens when you book a restaurant or excursion, once they leave the destination send a survey with a single question if they would repeat or not and why.
C. Have them come in the off-season:
If we have segmented our database we can send campaigns to attract tourism again:
1 Gastronomic and sporting events, festivals, etc.
2
New activities or routes created for families, couples, etc. Or simply a video or photos of what our destination looks like in low season (uncrowded beaches, deserted mountains).
Actions Plan Sustainability
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Chatbots and virtual assistants.
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Accessibility of tourist offices.
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Digitized tourism office.
Tourism CRM features
Campaign configuration
automated multilingual
after getting your email
. Whether planning your trip from the web or social networks, or at the tourist office, the CRM sends in the tourist’s language the information with the travel guide to be able to view it on their computer or cell phone.
Send personalized campaigns 6 months or a year after visiting us to tell them that we miss them and want to see them again.
Satisfaction surveys
when they are gone from destiny
They always leave the office with a smile, but something can always happen in the destination to change their mind, why not find out just by asking: Would you repeat? YES/NO and Why? How restaurants do it.
Promotional campaigns
and Newsletter
Low season and you don’t have resources for promotional actions? Then pull contacts and send to your database the latest events or tourist resources that you have launched so that they come back, you can segment by:
A
Origin, type of traveler, traveler’s interests, age.
B
Date of registration.
Campaign success statistics
You can measure the success of your campaign by measuring which ones have performed the best.
Emails sent.
Mail openings
Click on links on the page to get interested in the content.
What does the Tourism CRM service include?
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Management software for the creation of both automated and one-off campaigns, ability to segment database or send to all, template customization.
Creation of titles, insertion of images, videos, web links or Cicerone resources of your choice in columns of 1, 2 or 3 elements.
Creation of banners and call to action.
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Creation of automated campaigns with the design of how the email arrives to the user in up to 4 languages, one for sending the route and another with the satisfaction survey after their visit and thanks.
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Configuration for sending newsletters to registered users on the website.
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Ticketing platform to open any type of incident and resolution of doubts.
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Statistics dashboard to have access to campaigns and campaign effectiveness.
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Panel where you can see all registered travelers either from the web, social networks, offices or digital media.
