In today’s fast-paced, tech-driven world, it’s no wonder that the travel industry is is constant evolution. With consumers increasingly more connected and digitally savvy, traditional outdoor advertising is struggling to keep pace, and LED displays are revolutionising the industry.
These eye-catching and attention-grabbing displays are replacing stationary billboards and transforming the way brands communicate with their target audiences.
Displaying dynamic content and engage viewers in real time, LED displays are taking the tourism industry to new levels.
From tourism offices to large public spaces to shopping centres, these digital marvels are grabbing people’s attention like nothing that’s come before it.
In this article, we’ll explore the future of LED displays and the reasons why you should install them in your town or venue.
As technology has advanced, LED screens have become increasingly popular in the outdoor advertising industry. These displays offer a number of advantages over traditional outdoor advertising.
Most importantly, they are highly visible and attract tourists’ attention, with a high-impact look that’s hard to ignore. Plus, they can be used to showcase fully customised content.
They can display images, videos and animations, giving you greater creativity and the power to get your message across more effectively. Or you can use them to show tourists tailor-made itineraries, just like we do with Cicerone.
Plus, displays can be updated in real time, which means you can switch things up according to the different needs and preferences of guests.
LED displays offer a number of critical advantages for advertisers looking to stand out in outdoor advertising. For one, they have a stronger visual impact. Their bright, captivating colours catch people’s attention, making them stop and look.
This visual impact boosts brand visibility and helps to create a lasting impression. LED displays also offer enhanced flexibility when it comes to content.
They can display images, video, animations, even interactive content, giving you greater creativity and the power to get your message across more effectively.
Not to mention that LED displays are highly durable and can perform even in harsh weather conditions, making them the optimal choice for outdoor advertising.
Even though LED screens offer numerous advantages, there are also some considerations—like installation and maintenance—that you have to think about.
Keep in mind that the content you display needs to be relevant, appealing and adapted to the guests’ needs and preferences.
Where you set up the LED screens is also an important factor to consider. Screens should be placed in strategic spots where there is a high foot traffic and greater visibility.
The future of LED displays in outdoor advertising is bright. As technology continues to advance, we are likely to see more high-end and sophisticated LED displays.
These new models might offer higher resolution, brighter colours and enhanced capabilities for audience interaction.
They are also being progressively more integrated with tech like artificial intelligence and augmented reality, opening up exciting new possibilities for tourism in general.
An excellent example is Cicerone, the first tourism platform that uses AI to discover (and cover) what tourists are looking for. Which means we can use these innovative developments to collect all the information we need.
The bottom line is that LED displays are here to stay and will continue to play an important and pivotal role in the future.