Dashboard tourism intelligence

As we have seen, a tourist office not only serves the tourists who pass through the office, it must know what the other 90% do, what they consult on the Internet and what they do in the destination.

Many destinations have websites, apps, supports, etc. Each of them with its own content management system and statistics.

The result? Many mushrooms and an incomplete picture of the tourist who visits us, so it is essential to have a platform that gives us the information of the tourist wherever he comes from.


Therefore, any record or interaction of the tourist must be recorded to answer 2 questions:

Who are the tourists or “buyer personas” who are interested in my destination?

.  What are they interested in?
All this with the sole objective of aligning your content to what tourists need, it is not about talking to everyone the same, but to know who “buys” you and focus on it, go to niche strategies and that the web, offices breathe that customization.

The tourism intelligence dashboard will show us in real time the requests of tourists, as a tourism vertical that can then be exported as pdfs in reports or CSV/JSON for other Smart Cities platforms.

CRM turístico y Newsletter

Actions Plan Sustainability

DTI/Smart City Platform

Systems Analytical Data

Advanced statistics and tourism office reports

Tourism Intelligence Dashboard features


Tourist records come from the web, tourist offices, apps/QRs and media.

Types of records

Depending on the channel they come from, we have 2 types of records:
A Registration of unattended channels (web/RRSS, totems)
Type of tourist, interests, origin, age, email and name.
B Registration of face-to-face channels
All of the above, plus the city, how many are traveling, where they are staying, etc.

Top 10/ Top 20 / Top 30

A National tourist.

Foreign tourist.

In both cases what type of tourists they are and what interests them.

Heat map by
where they move

Thanks to Cicerone we can know what routes they do and if they have passed through the points of interest to see which areas of the destination have less tourist traffic, in case we want to dynamize them.

Survey results

We can access the tourism intelligence dashboard with the results of satisfaction surveys, regardless of the channel they come from.

CRM and Newsletter campaign success rate

How many emails are opened and if they “click” on the links you can measure the success of your campaign by measuring which ones have worked best.

Emails sent / Email opens / Clicks on page links to get interested in the content.


All reports can be exported in pdf or csv/json, and can be filtered to view them by day, month, year, even differentiated by office or support, for decision making.

Data in API

The platform’s data has an API and can be connected to other Smart City platforms available to the client such as Sentilo, Fiware such as Telefónica’s Urbo, etc.

What does the Tourist Portal service include?

Consulting to analyze the buyer persona and focus the web messages to the target customer and the web “copys” to attract tourists.

Dump up to customized, attribute tagged by artificial intelligence and technicians to customize both the stay and the content template, logos, colors and fonts.

CMS to be able to edit all the web pages, headers, even the CRM and newsletter.


Creation of routes based on technician specifications.

Configuration of the labeling of all resources with GPT to be able to customize the experience, include the type of tourist, type of resource and duration of the visit to generate the route.

Content adapted to 3 design visuals in web format, webapp for mobiles and tablet or totem supports.

Training up to 4 hours and accompaniment included in the maintenance.

Hosting during the service or “on premise” installation depending on the type of contract.

Ticketing platform to open any type of incident and resolution of doubts.

WAI (AA)accessibility adaptation and LOPD compliance.